SmartFit Branding Proposal
Our Goals
As a group, we created a mock consulting-marketing company called xgrowth, offering advice to an upcoming fitness app on how to build and market their workout application for individuals seeking to become more active in day-to-day life. SmartFit is a mock-up app that we developed, featuring daily active challenges. Once a challenge is completed, it enables friends and family to connect and post pictures on the app. Additionally, it provides daily motivational videos from workout influencers.
Our approach included models such as strategic SWOT analysis, competitor analysis, KPI metrics, and more. We developed subscription plans, social media mockups, and set goals, such as partnering with Disney marathon events to increase new user sign-ups and improve user retention.
Social Media Mock-ups:
Noshi Branding Proposal
OUR APPROACH
Our goal was to create innovative solutions for Noshi, a food paint company founded in New York, using different marketing models and brand activation ideas. New branding ideas consisted of improving brand identity, offering promotional deals, forming partnership deals, and providing social media marketing suggestions. The presentation took place in November 2023 and was delivered to the founder of the company.
Lauren's Project Design Portfolio 